Blackfishing, Representation, and Appropriation In Fashion Media
Blackfishing is the act of white people trying to look ethnically ambiguous by altering their features for the validation and support of POC (People of Colour). Major fast fashion brands like Fashion Nova and Pretty Little Thing are often partaking in such practices in order to look inclusive without actually being inclusive. These brands also endorse the extreme hourglass body type which is often stereotypically portrayed as a feature of a person with African ancestry. This leads to a lack of representation in mass media which invalidates a lot of POC which can often lead to body dysmorphia, self-worth and mental health issues. These brands are represented by major POC celebrities like Megan Thee Stallion and Cardi B which is not a bad form of representation. However, when it comes to influencer ambassadors predominantly featured on their instagram page, these models are often just white people whose skin is simply tanned. The representation of East-Asian people and other POC is evidently scarce.